Makeup & Beauty Trends

I wore a full face of Merit Beauty – here’s my honest review

I wore a full face of Merit Beauty – here’s my honest review

Since landing on UK soil in 2023, Merit Beauty has quickly attained star status with its curated edit of essential products that are designed to streamline your routine. Taking a less-is-more approach, the luxury (yet reasonably priced) label prides itself on being “the antidote to the overwhelming world of beauty.”

Already a huge hit, the brand reached over $100mn in US retail sales in 2024 and sold one product every 30 seconds on the day of its launch in the UK. The brand’s early success can be attributed to several factors, including its hard-working formulations, slick packaging and user-friendly applicators. Ranging from the best lightweight foundations to multipurpose makeup sticks, balms and pots, every product is incredibly simple to use – designed to swipe and go.

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