Neutrogena teams up with John Cena for sunscreen campaign

THE WHAT? Neutrogena has named John Cena as the face of its latest sunscreen campaign. The actor and WWE star will appear in ads for the Kenvue-owned brand’s Ultra Sheer Face Liquid Mineral Sunscreen SPF70 alongside a tagline inspired by his catchphrase.

THE DETAILS Indeed, Cena’s ‘You Can’t See Me’ catchphrase has been tweaked to Sunscreen You Can’t See, reinforcing the sunscreen’s USP – it’s invisible but all the while the high-SPF mineral formula is working hard to protect skin from the harshest UV rays. Joining Cena in the campaign is dermatologist and skin cancer surgeon Dr. Neera Nathan.

THE WHY? Andrew Stanleick, Kenvue President of Skin Health & Beauty in North America, Europe, Middle East, and Africa, explains, “At Neutrogena, we’re committed to breaking down barriers to sun protection. By leveraging humor and cultural relevance, we’re making sun safety and daily sunscreen use a conversation people want to engage with, especially younger audiences.”